Recently, the Xianning Municipal People's government issued the "Implementation Opinions on promoting sports fitness consumption and helping sports strong province construction" (salty government office issued  34) (hereinafter referred to as the "implementation advice"). The contents of the document are read as follows:
In recent years, the development path of sports industry in our city has been widening, and the motive force of sports industry has been steadily improved. But overall, the development of sports industry in our city is still at its primary stage. In the face of the new era, new situation and new requirements, the formulation of policy documents that meet the needs of our city and meet the needs of reality and facilitate practical operation will help meet the diverse and multi-level sports needs of the public and help to play a positive role in promoting the high quality development of our city.
In order to speed up the development of sports industry and promote sports consumption in Xianning, we will help build a strong sports province. According to the State Council's opinions on promoting national fitness and sports consumption to promote the development of high quality sports industry (No. 43 of the State Office ) and the provincial people's Government on accelerating the transformation of development mode. The spirit of the decision to promote the construction of a strong sports province "(e 2017 ), the municipal government set up a leading group of work," implementation opinions "drafted by the city sports development center, and sent a letter to solicit. Municipal Health Committee, municipal development and Reform Commission, Municipal Education Bureau And so on 30 municipal units opinions. After further revision and improvement of feedback, it was reported to the municipal government for review according to the procedures. After drafting, soliciting opinions and reporting for examination, the three stages eventually formed the "implementation opinions".
Two. Main contents of the "implementation opinions"
(1) overall objectives. By 2022, the sports consumption concept of the citizens has been promoted, and the habit of sports consumption has gradually been formed. The sports fitness atmosphere of the whole city has gradually formed, and the awareness of sports consumption has been enhanced. The sports consumption facilities of the city are more perfect and the sports consumption market is more abundant.
(two) main tasks. The main tasks of the development of sports industry in our province are put forward from six aspects:
First, expand sports consumption space. We should give full play to the government and social forces, build and improve fitness facilities, build new sports complexes, upgrade and transform existing sports facilities, and build a number of fitness facilities such as small and medium-sized multi-functional sports venues for the convenience of the people.
Two is to deepen the reform of sports mechanism. In terms of sports market, we should deepen the reform of the sports management system, improve the government's policy of purchasing sports services, encourage social capital to run sports events, cultivate sports associations and sports intermediary organizations, integrate sports departments, educational resources and all kinds of social forces at all levels, and adopt three levels of joint training, joint training of sports and education, and joint operation of enterprises. We should focus on the restoration of municipal sports schools, train professional coaches team, and set up professional sports teams at the municipal level. In the operation of sports venues, we should innovate the operation mechanism, support and cultivate a number of professional sports management entities, and promote the integration of sports venues design, construction, transportation and management, so as to build a professional, standardized and information-based stadium.
Three is to optimize the structure of sports industry. In terms of sports competition performance industry and sports fitness and leisure industry, we should make use of the advantages of natural geography and regional traditional projects, combine with the high participation of the masses of the people, develop the wrong development in an important way and avoid weaknesses. In the field of sports manufacturing, we should increase investment in scientific research, establish our own superior brand and advantageous projects, support the innovation and development of sports goods manufacturing industry; and Encourage cross regional chain operation and expand the scale of industry; in football, we should deepen the reform of football system from the aspects of promoting the development of campus football and enriching social football activities.
The four is to enrich the supply of sports market. In terms of the national fitness infrastructure, we should vigorously promote the upgrading of the "15 minute sports fitness circle" in urban and rural communities, make full use of all kinds of public sports facilities at all levels and open to the public free or low fees, and promote the opening of enterprises and institutions and school sports facilities with open conditions to the society. At the county level, we will organize our own brand events, give the city's strength to run the four year city sports games and so on.
Five is to promote the development of sports + integration. In terms of sports, culture and tourism, it supports the construction of 11 sports tourism bases in the city, supports enterprises and all kinds of organizations to merge and integrate industrial projects, and trains sports culture and artistes in our city. In terms of integration of sports and sports, it promotes the advance of health barriers, and plays the role of physical exercise in disease prevention and health promotion. Construction of the "education" project and the establishment of an Internet platform providing fitness services as the main function.
Six is to create a fitness atmosphere. Through carrying out the "fitness 1 band 1" campaign, we should popularize the national fitness program from the four levels of students, families, units and regions, enhance public participation in sports fitness, cultivate sports culture, stimulate the enthusiasm of citizens to participate in sports, lead the public to establish the concept of scientific fitness, cultivate the healthy lifestyle of citizens, and develop the habit of sports consumption of citizens.
(three) safeguard measures. First, we must strengthen organizational leadership; the two is to create a good environment; and the three is to strengthen the implementation of responsibilities.
Three. Explanation of development goals
The implementation view set the development target in 2022. The specific indicators are based on the actual development and future development potential in recent years. Through in-depth research and careful calculation and determination, efforts can be made by relying on the concerted efforts of governments at all levels and social forces.
everything The index of "per capita sports area reaches 2 square meters" is derived from the calculation of 1.6 square meters per capita in 2019.
Two is The index of "regular participation in physical exercise to 42% of the total population" is based on the number of people who regularly participate in physical exercise in recent years, and the factors such as urbanization and aging are taken into account.
Three is The target of "the total scale of sports consumption in the whole city reaches 2 billion 500 million yuan" is based on the National Fitness Program (2016-2020 years), which aims to achieve the total scale of sports consumption reaching 1 trillion and 500 billion yuan by 2020, and deduces the consumption per capita actual consumption method through the GDP constitution of "sports consumption accounts for 1.5% of GDP" and the "per capita sports consumption annual growth rate 10%".